Eileen McDargh led a fantastic discussion at our NSA St. Louis Chapter Meeting today. Here are a few highlights:1. Never do anything without a reason with an audience
2. The only word that should follow NO is NEXT
3. As a speaker, remember that you’re taking away the single most valuable assent of your audience members: their time. You can take someone’s money. But you can’t take their time. You take their time; you take their life.
4. Where’s the breath? (stopping, taking a pause, off button, pause to think)
5. If you “know too much,” how do you reduce it down to the core?
6. To succeed in this business, it costs A LOT of money
7. Don’t be seduced by the success of others. It will destroy you.
8. How soon are you engaging your audience?
9. There is no single way to make it in this business.
10. You CAN be several “things,” as long as you market them differently
11. You have to earn the audience's trust as soon as possible.
12. Jackets give women shoulders, taller, more space – b/c women need to own space because there's not as much immediate trust like men
13. Speakers aren’t just booked for content and speech, but as a partner in event and “making the event awesome” and co-producing
14. Be careful not to fall in love with your own titles
15. What is today’s creative opportunity?
16. What are you selling your audience?
17. Clarify your topic/message before you get cute with the title
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...from your friends at National Speakers Association
Learn more about The Gateway Chapter here!
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